Conversion Rate Optimization Button Tips

The best-converting website buttons stand out visually, use high-contrast colors, and have
 clear, actionable text. Here’s a summary you can easily copy and use:

 Button Colors:
 • Red, orange, blue, and green are some of the most effective button colors for
 conversions.
 • Red buttons can outperform green by over 20% in many A/B tests, especially when
 they contrast with the background.
 • Orange is widely used (like Amazon’s “Add to Cart” button) and often drives strong
 results.
 • Blue is known for building trust and performs well for financial or professional services.
 • Green is effective, especially for positive actions (“Buy now”, “Submit”), provided it
 contrasts with the site.
 • The most important factor is choosing a button color that offers strong contrast with
 the rest of your webpage.

 Button Text:

 • Use clear, direct, and action-oriented language. Phrases like “Get Started,” “Buy Now,”
 “Try Free,” or “See Plans” typically outperform generic labels.
 • Specific CTAs such as “Get my free trial” or “Download the guide” often get much
 higher conversion rates.
 • Avoid generic, vague labels like “Submit”—descriptive, benefit-driven text performs
 much better.

Which CTA should be used to maximize conversion rates?