7 CRO Tips For Videos

1. Keep the video 15-30 seconds long max.

2. If selling a product, have a close up of the product right at the first second.

3. If selling a service, make sure the first second has a clip that explains what is going on. For example, a mechanic is fixing a car. The service is car mechanic.

4. Include the City/State where this product or service is offered.

5. Make the ad fun and/or educational.

6. Have a call to action at the end of the video. Something like: Call Us Today At....  or Visit us at Website.com to buy.

7. Add sub-titles so people can read in case the volume is down.